Pampers TikTok Influencer Event
Pampers TikTok Influencer Event
Adding an extra dimension to events for increased engagement.
Adding an extra dimension to events for increased engagement.
Adding an extra dimension to events for increased engagement.
Pampers TikTok
Influencer Event
SERVICES
Augmented Reality,
Mixed Reality, Web AR
SERVICES
Augmented Reality,
Mixed Reality, Web AR
YEAR
2024
CLIENT, EVENT
Pampers Influencer Event
YEAR
2024
CLIENT, EVENT
Pampers Influencer Event
SERVICES
Augmented Reality,
Mixed Reality, Web AR
YEAR
2024
CLIENT, EVENT
Pampers Influencer Event
For a Pampers influencer event, we used accessible technology to educate brand partners on the latest product developments, creating an experience engaging enough to fuel their content and champion the brand's superior quality across their channels.
For a Pampers influencer event, we used accessible technology to educate brand partners on the latest product developments, creating an experience engaging enough to fuel their content and champion the brand's superior quality across their channels.
For a Pampers influencer event, we used accessible technology to educate brand partners on the latest product developments, creating an experience engaging enough to fuel their content and champion the brand's superior quality across their channels.
We designed custom event posters that came to life through Web AR, letting influencers point their phones at the print to unlock the product story beneath. The posters illustrated how humidity, pH, and enzymes affect diaper hygiene. No app download meant a smooth experience and gave hosts a live presentation tool for interactive discussions.
We designed custom event posters that came to life through Web AR, letting influencers point their phones at the print to unlock the product story beneath. The posters illustrated how humidity, pH, and enzymes affect diaper hygiene. No app download meant a smooth experience and gave hosts a live presentation tool for interactive discussions.
We designed custom event posters that came to life through Web AR, letting influencers point their phones at the print to unlock the product story beneath. The posters illustrated how humidity, pH, and enzymes affect diaper hygiene. No app download meant a smooth experience and gave hosts a live presentation tool for interactive discussions.
Why AR? The purpose of the event was for influencers to experience the research and science behind Pampers products, to help inform their social media content across channels. AR creates memorable engagement that stays with users long after the event. Being able to unlock exclusive content from physical print is as fun as it is informative.
Why AR? The purpose of the event was for influencers to experience the research and science behind Pampers products, to help inform their social media content across channels. AR creates memorable engagement that stays with users long after the event. Being able to unlock exclusive content from physical print is as fun as it is informative.
We then challenged the client to go further. What if influencers could analyse a Pampers diaper at a level they had never considered before? We developed a Mixed Reality experience that let them disassemble one layer by layer in a virtual space. The materials, the structure, the shape, and the engineering decisions that are invisible to the naked eye were all made explorable and interactive. When someone can pull a product apart and see how it works, they leave knowing it inside out, and that comes through when they talk about it.
We then challenged the client to go further. What if influencers could analyse a Pampers diaper at a level they had never considered before? We developed a Mixed Reality experience that let them disassemble one layer by layer in a virtual space. The materials, the structure, the shape, and the engineering decisions that are invisible to the naked eye were all made explorable and interactive. When someone can pull a product apart and see how it works, they leave knowing it inside out, and that comes through when they talk about it.
Both experiences worked for the same reason: the event's whole purpose was to make science feel exciting. Giving influencers something to discover for themselves made the product story feel earned, which is exactly what you want when your audience is going home to make content about it.
Our creative XR team blends cutting-edge technology with clear, compelling communication for any event or campaign.
Both experiences worked for the same reason: the event's whole purpose was to make science feel exciting. Giving influencers something to discover for themselves made the product story feel earned, which is exactly what you want when your audience is going home to make content about it.
Our creative XR team blends cutting-edge technology with clear, compelling communication for any event or campaign.
Why AR? The purpose of the event was for influencers to experience the research and science behind Pampers products, to help inform their social media content across channels. AR creates memorable engagement that stays with users long after the event. Being able to unlock exclusive content from physical print is as fun as it is informative.
We then challenged the client to go further. What if influencers could analyse a Pampers diaper at a level they had never considered before? We developed a Mixed Reality experience that let them disassemble one layer by layer in a virtual space. The materials, the structure, the shape, and the engineering decisions that are invisible to the naked eye were all made explorable and interactive. When someone can pull a product apart and see how it works, they leave knowing it inside out, and that comes through when they talk about it.
Both experiences worked for the same reason: the event's whole purpose was to make science feel exciting. Giving influencers something to discover for themselves made the product story feel earned, which is exactly what you want when your audience is going home to make content about it.
Our creative XR team blends cutting-edge technology with clear, compelling communication for any event or campaign.