The Science of Cellular Aging
The Science of Cellular Aging
Transporting dermatologists inside skin cells to see skin science in action.
Transporting dermatologists inside skin cells to see skin science in action.
Transporting dermatologists inside skin cells to see skin science in action.
The Science of
Cellular Aging
SERVICES
Virtual Reality
SERVICES
Virtual Reality
YEAR
2026
EVENT
AAD 2026
YEAR
2026
EVENT
AAD 2026
SERVICES
Virtual Reality
YEAR
2026
EVENT
AAD 2026
As a leader in the skincare industry, our client needed an innovative way to showcase the science behind their latest Regenerist formula that would stand out against competitors at the American Academy of Dermatology 2026 event.
Building from our previous CGI communications, we developed the story of their unique skin rejuvenation technology in VR. Users were taken to a virtual future lab, where they could step inside metabolising skin cells and experience the effects of aging firsthand. Rather than showing dermatologists the science, we placed them inside it, transporting them into a VR laboratory built around a cellular skin structure reproduced at microscopic scale. Skin science is typically constrained by what the human eye can see. Our mission was to remove that constraint entirely.
As a leader in the skincare industry, our client needed an innovative way to showcase the science behind their latest Regenerist formula that would stand out against competitors at the American Academy of Dermatology 2026 event.
Building from our previous CGI communications, we developed the story of their unique skin rejuvenation technology in VR. Users were taken to a virtual future lab, where they could step inside metabolising skin cells and experience the effects of aging firsthand. Rather than showing dermatologists the science, we placed them inside it, transporting them into a VR laboratory built around a cellular skin structure reproduced at microscopic scale. Skin science is typically constrained by what the human eye can see. Our mission was to remove that constraint entirely.
As a leader in the skincare industry, our client needed an innovative way to showcase the science behind their latest Regenerist formula that would stand out against competitors at the American Academy of Dermatology 2026 event.
Building from our previous CGI communications, we developed the story of their unique skin rejuvenation technology in VR. Users were taken to a virtual future lab, where they could step inside metabolising skin cells and experience the effects of aging firsthand. Rather than showing dermatologists the science, we placed them inside it, transporting them into a VR laboratory built around a cellular skin structure reproduced at microscopic scale. Skin science is typically constrained by what the human eye can see. Our mission was to remove that constraint entirely.
The VR experience was built for the Quest 3 headset, allowing flexibility to be used at various events and important internal meetings. This enabled us to explore and build custom haptics using Meta Haptics Studio for interactions throughout the experience. Using VR also presented the opportunity to create unique environments using iconic aspects of the brand in never-before-seen ways.
With over 20,000 people attending AAD 2026, using VR had a noticeable impact in providing quality engagement with attendees. Dermatologists experienced an immersive, multi-sensory method of scientific storytelling, and became ambassadors of the brand experience. This helped extend the reach well beyond the headset itself through the stories they shared.
The VR experience was built for the Quest 3 headset, allowing flexibility to be used at various events and important internal meetings. This enabled us to explore and build custom haptics using Meta Haptics Studio for interactions throughout the experience. Using VR also presented the opportunity to create unique environments using iconic aspects of the brand in never-before-seen ways.
With over 20,000 people attending AAD 2026, using VR had a noticeable impact in providing quality engagement with attendees. Dermatologists experienced an immersive, multi-sensory method of scientific storytelling, and became ambassadors of the Olay brand experience. This helped extend the reach well beyond the headset itself through the stories they shared.
The VR experience was built for the Quest 3 headset, allowing flexibility to be used at various events and important internal meetings. This enabled us to explore and build custom haptics using Meta Haptics Studio for interactions throughout the experience. Using VR also presented the opportunity to create unique environments using iconic aspects of the brand in never-before-seen ways.
With over 20,000 people attending AAD 2026, using VR had a noticeable impact in providing quality engagement with attendees. Dermatologists experienced an immersive, multi-sensory method of scientific storytelling, and became ambassadors of the brand experience. This helped extend the reach well beyond the headset itself through the stories they shared.
